Planning for a better content marketing strategy in 2020? We have some tips for you that will ensure that you get into 2020 with a better idea of how to optimize your website.
1. Take the time out to understand the basics of SEO
Before you can understand the tactics that will get you better SEO optimization, you must go back to the basics. The simplest way to do this is to provide your audience with the content they want. If you can do this better than anyone else, you would have taken a huge leap forward in your endeavor to optimize your content for search engines.
But how do you know what your clients want? Put yourself in your audience’s shoes and think about what they want to hear from you. Forget about the content you, as a business owner, want to provide your clients.
Next, take a deep dive into how search engines work – how Google determines its rankings, and follow those steps diligently.
2. Speak the same language as your customers
In step 1, you would have figured out what questions they want answers to. Now the next step is to figure out how they ask these questions, what are the words they use, and the most popular search terms. All these must be incorporated into your content.
Make use of SEO tools that research keyword alternatives and the search volume of these alternative keywords. Use a mix of the most searched terms in your industry.
3. Provide extremely useful content
Content includes blogs, videos, articles, website content, and so much more. Content must be provided across a variety of channels, including the website and social medial. Use different types of content to ensure you provide content for different types of audiences. When creating content that is useful and engaging, take the help of thought leaders in your industry – they will be able to tell you what kind of content is required and also provide you with the right information to create quality content.