Improving page speed is an important part of SEO optimization. Page speed is not to be confused with “website speed” or “site speed.’ While page speed is the page load time of a specific page or the time it takes for your browser to receive the first byte from a web server, the site speed is the page speed of a sample of page views on a website.
The site speed and page speed are signals that are used by Google algorithms to rank pages. Good page speed also improves a user’s experience on a website. Here’s how you can improve page speed in three easy ways:
3. Redirects: Bring down the number of redirects you have on a page. Whenever a page redirects you to another page, you must wait for more time for the HTTP request-response cycle to complete. So, if you have two redirects on a single page, that drastically reduces the page speed and makes that page load slower.